2024 in Review: Celebrity Circuit - GlobalCosmeticsNews

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Posted by Global Cosmetics News | Dec 23, 2024 | All Regions |
In Q1, Kim Kardashian relaunched her color cosmetics line under the ‘Skkn by Kim’ brand. Actress Sydney Sweeney was named Kérastase’s Global Brand Ambassador. Her contempory Joy Sunday was appointed as a Global Ambassador for Lancôme, back to Sydney Sweeney who was also promoted from US ambassador to Global Brand Ambassador for Laneige. Netflix actress Madelyn Cline was named a Global Brand Ambassador for Revlon. Actress Jessica Chastain was announced as the brand ambassador for True Botanicals. Luxe Brands announced that it will partner with Khloe Kardashian to launch a new fragrance line in the second half of 2024. Following Amyris’ bankruptcy, Naomi Watts purchased the Stripes brand for US$500,000 through her investment firm, Sakana. Madonna collaborated with Jarrod Blandino on a limited-edition collection for her World Tour. Last, soccer player Lionel Messi unveiled his fragrance brand at Cosmoprof North America Miami, with the first scent set to launch in 2024.
In Q2, Travis Barker extended his Barker Wellness brand to the Asia Pacific with a new tattoo care line designed to promote tattoo healing and vibrancy. Sol de Janeiro released the Rio Radiance SPF 50 Sunscreen Collection, featuring Sofia Richie Grainge in the campaign. Hanni of NewJeans was named the global brand ambassador for Gucci Beauty, linking fashion with cosmetics. Dior Makeup appointed Willow Smith as its International Ambassador, leading campaigns for the brand’s makeup collections. YSL Beauty announced Dua Lipa as the global face of its LoveShine cosmetics campaign, following her role in the Libre fragrance campaign. Charlotte Tilbury named Deng Wei as Global Makeup Spokesperson, a move celebrated by fans on social media. Beyoncé Knowles-Carter introduced a new hair care line named Cecred, inspired by global hair care rituals and featuring eight foundational products. NYX Professional Makeup debuted a new lip gloss in its first Big Game commercial starring Cardi B. Onsie Skin announced Pamela Anderson as Co-founder and owner, strengthening its commitment to personalized skin care solutions.
Parfums Christian Dior has announced Rihanna as the new face of its J’Adore fragrance. Meanwhile, Montblanc has named John Legend as the face of its aptly named Legend fragrance line. Jake Paul has launched W, a men’s personal care brand available exclusively at Walmart. Goop, the beauty brand founded by Gwyneth Paltrow, launched its first mascara. Kylie Cosmetics has debuted at Ulta Beauty at Target with a curated collection of Kylie Jenner’s best-selling lip products. Sticking with Jenner, L’Oreal Paris was named the first sponsor for Disney+’s popular reality series in the EMEA region, “The Kardashians.” Dior and Charlize Theron elevated their 20-year collaboration to new heights, with Theron now representing Dior’s high jewellery and skincare lines. Bella Hadid launched her unique fragrance brand, ‘Ôrəbella, at Ulta Beauty. Last, Paris Hilton collaborated with Tan Luxe for the brand’s first celebrity partnership.
In Q3, Tom Ford announced that Angelina Jolie will be the face of its Runway Lip Color collection. Bobbi Brown has appointed Chinese actor Wei Daxun as its new Brand Ambassador. Haus Labs by Lady Gaga has debuted in Sephora at Kohl’s stores across the US. Rabanne has unveiled Gigi Hadid as the face of its Million Gold For Her fragrance. Tory Burch expanded its fragrance portfolio with the introduction of Sublime, a new scent featured in a campaign with Kendall Jenner. Dolly Parton launched Dolly Beauty. Felix Mallard, was named the first Australian male ambassador for Dior Beauty. Rabanne also announced Troye Sivan as its Global Makeup Brand Ambassador. Eucerin teamed up with actress and mom Mandy Moore for the ‘Expect More with Eucerin’ campaign. Last, Tracy Anderson introduced a new fragrance line under her Heartstone fitness brand.
In Q4, Victoria Beckham Beauty launched an eight-day pop-up experience on the High Line in New York’s Chelsea. At the same time, Hailey Bieber’s Rhode announced the opening of a pop-up store in London. John Legend’s skincare brand, Loved01, was launched on QVC. Last, Lancome named Gen Z icon Olivia Rodrigo its newest Global Brand Ambassador.