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PENN Entertainment has introduced its standalone Hollywood Casino app to Michigan, marking a significant expansion of its digital operations. Available on Android, iOS, and desktop, the app offers players access to PENN’s extensive gaming portfolio while leveraging ESPN BET login credentials for seamless navigation across platforms.
The app provides a robust gaming experience with over 700 online casino games, including slots, table games, and exclusive live dealer options. Players can explore the “Casino Floor” lobby, designed to replicate the atmosphere of PENN’s retail casinos. Notably, it features original games developed by PENN Game Studios, such as Legendary Larry and Wuji Mines.
This launch further strengthens the Hollywood Casino brand in Michigan, where PENN already operates Hollywood Casino at Greektown in Detroit. The app’s integration with the Greektown property includes branded live dealer blackjack tables and digital versions of slot titles available at the physical casino.
Integration and Responsible Gaming Features
PENN’s Hollywood Casino app seamlessly integrates with its ESPN BET platform, ensuring users can effortlessly switch between casino and sports betting. This move reflects PENN’s strategy to enhance user convenience and drive customer loyalty.
Responsible gaming remains a priority, as the app includes tools like deposit, time, and wagering limits. Additionally, users benefit from the PENN Play loyalty program, which offers rewards such as PENN Cash, tier benefits, and personalized services.
Expansion Plans Across North America
The Michigan launch follows the app’s debut in Pennsylvania last December. According to PENN CEO Jay Snowden, the company plans to expand Hollywood Casino to other jurisdictions in 2025, pending regulatory approval. Expected markets include New Jersey, West Virginia, and Ontario, Canada, all of which have thriving iGaming industries.
During a recent earnings call, Snowden emphasized the importance of the app in boosting PENN’s online casino presence. He noted that its ability to cross-sell between online and retail platforms, as well as between iGaming and sports betting, positions Hollywood Casino as a key growth driver for PENN’s digital operations in North America. In the third quarter of 2024 PENN’s digital revenue totaled $244.6 million, with an adjusted EBITDA loss of $90.9 million.
With its user-friendly design, integration with retail properties, and emphasis on responsible gaming, the Hollywood Casino app is set to be a strong addition to Michigan’s growing iGaming landscape.
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