Backers of AO Ventures, which will identify around 20 potential investments, include major investors such as Tanarra Capital’s John Wylie and Tesla chairwoman Robyn Denholm.
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Tennis Australia has raised almost $50 million from major private investors to find and fund entertainment and sport technology start-ups.
With more than one million visitors expected at Melbourne Park over two weeks, Tennis Australia says it wants to use the Australian Open – broadcast to more than 100 million viewers – to test out start-ups and brands.
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